GTM operator with 9+ years taking companies from zero to market. I find the first customers, build the repeatable motion, then scale it — across B2C and B2B, across geographies.
How I operate
Find the wedge
Identify the one beachhead that unlocks everything else
Do it unscalably
Manual first. Understand every variable before automating
Build the machine
Systematize what works. Eliminate everything else
The early, messy phase — where there's no playbook yet and someone has to figure it out.
First-mover analysis, beachhead identification, ICP definition, and channel strategy for entering new geographies or verticals from zero.
0 → 1Paid acquisition (Meta, GDN, SEM), community seeding, and ambassador programs — built to acquire with measurable CAC from day one.
AcquisitionDesigning and shipping omnichannel AI agents (email, SMS, voice, WhatsApp) that automate outreach without killing conversion quality.
AutomationOnboarding flows, nurture sequences, and pricing architecture that move prospects from interested to paying — and paying to renewing.
ConversionCRM setup, attribution modeling, analytics dashboards, and the data plumbing that makes growth repeatable and measurable.
OpsEvaluating acquisition targets, structuring cross-sell partnerships, and scoping deals that extend distribution without rebuilding it.
StrategyFrom enterprise to startup, from individual operator to full P&L ownership.
Leading US market expansion for a K-8 math enrichment program — first hire focused on non-Chinese customer acquisition. Built the full growth engine from nothing.
Joined BrightChamps as part of the Edjust acquisition. Built their academic subjects vertical (Math, Science, English) from scratch as a new business unit.
Founded a multi-channel lead acquisition platform connecting EdTech companies to high-intent student leads across Instagram, YouTube, and direct channels.
Five years building Cuemath's international business from the ground up — starting with first pilot markets and scaling to a $30M ARR operation across 10+ countries.
Channels, platforms, and frameworks I use to build and scale growth engines.
Growth and GTM principles from the field — what works, what doesn't, and why the conventional wisdom is usually late.
Why doing unscalable things first is the only real growth strategy
Every playbook you've read was written after the company figured it out. Here's what the messy first chapter actually looks like.
AIBuilding an AI sales agent for $0 in infrastructure costs
How we shipped AdamsAI — an omnichannel outreach agent on LangGraph + Twilio — without a dedicated engineering team or a big budget.
GTMThe hyperlocal playbook: crack one zip code before going wide
Zip-code level targeting, community seeding, and parent ambassadors — the unglamorous reality of building a local network effect from nothing.
I'm open to conversations about GTM strategy, growth infrastructure, AI-powered sales, and building markets from scratch. If you're working on something ambitious, reach out.